Profiting from a Green Shift with a Reduction in Energy Costs
Issue: A large national grocer needed a communication campaign which could educate customers and employees about what they were doing and could do to conserve energy.
Strategy & Insight: According to the U.S. Environmental Protection Agency, every $1 a grocer saves has the same effect on profits as selling $80 worth of merchandise and, for the average supermarket, reducing energy costs by 10% is equivalent to increasing sales by nearly $42 per square foot.
With this insight in mind, and the increasing positive sentiment surrounding green initiatives, we crafted a targeted campaign focusing on the little things an individual employee could do to make a difference.
Execution: The Creative Options team designed internal and externally facing campaigns. Store signage was designed to explain the conservation efforts to customers – from the use of skylights to freezer best-practices.
Every $1 a grocer saves has the same effect on profits as selling $80 worth of merchandise.
Within each store environment, an ''energy champion'' was appointed to lead employee education efforts and look for ways to cut use. In their toolkit they had manager’s guides, posters, stickers, departmental checklists and regular energy-use audits leveraging Compas Mobile Audit Software.
Results: The program resulted in sustained excellence and a corporate culture that values energy conservation. Energy consumption is down 20% since 2000 thanks to efforts ranging from new, more efficient technology to greater awareness amongst employees for promoting energy conservation techniques.
Annual savings are approximately $120 million, which represents enough electricity to power more than 90,000 homes.
Products used in this case study:
Awareness | Incentives
Additional Case Studies:
Data Protection | Risk & Compliance
Health & Safety | Loss Prevention
